Welcome to SONDELA, where the heartbeat of Africa resonates worldwide. Founded by Tim Mitchell, a Kiwi by birth and South African by heart, SONDELA is a tribute to the profound heritage and vibrant cultures that define this continent.

Tim’s vision for SONDELA is rooted in a deep appreciation for Africa’s diversity and creativity. Inspired to share this essence with the world, our curated collection of branded apparel embodies the spirit of Africa—simple, expressive, and unmistakably Africa.